JACKSONVILLE, Fla. -- Fast-food chains struggle to remain profitable as they face a fiscal cliff of their own.
Wendy's became the latest fast-food chain to move past the $1 mark on its 99-cent "value menu" which is now called "Right Price, Right Size."
"I miss the little stuff like the burgers and the fries," said one Wendy's drive-thru customer.
"The baked potato, that's my biggy," said another.
These are just some of the items that didn't make the cut for Wendy's new beefed up selection on the "Right Price, Right Size" menu.
Some customers think it's a bad idea.
"In this economy, it's nice to be able to go somewhere and get a quick bite to eat and not have to pay $10 for a meal," said Rachel Orouke, customer.
With rising prices in meat and cheese, Wendy's is not the only fast-food chain struggling to remain competitive while still maintaining high profits.
McDonald's and Burger King have also revamped their value offerings.
Last year, McDonald's debuted the "Extra Value Menu" while Burger King moved past the $1 price point.
As for Wendy's, their new menu still has 99-cent options but the options have shrunk.
"I wish they came back. I guess it doesn't bother me that much because I still come here," expressed one customer.
The new value menu now offers seven items for 99 cents, down from nine.