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Clark Howard: Store branded foods

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Updated: 7/23/2013 8:42 am
JACKSONVILLE, Fla. --  I'm so excited to report to you that Kroger, the nation's second largest supermarket company, is doing better and at the same time, you're saving more money. 

What's the secret to unlocking that?  More and more when you go into a supermarket like Kroger, go into Walmart, Costco, Sam's Club, anything like that to buy groceries, you're buying more and more of the store brands. 

In the United States, we spend much less of our dollar on store brands than people do in most other countries around the world.  So when people start thinking maybe that store brand is worth buying, guess what? You save money and the supermarket or wherever you buy your groceries makes more! 

It's a win-win for everybody, except the brand names.  So as you go out to shop, as you look around,  look at the off brands.  One place I'd like you to look, if you have Aldi near you, check them out! All private labels, all great prices. 

For more information go to

Watch Clark Howard weekday mornings on Action News This Morning on FOX30 beginning at 7 a.m.
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