JACKSONVILLE, Fla. -- I love so much of the content I read on the internet, especially blogs. I've got to tell you, you've got to be careful with bloggers.
Let me give you an example that Bloomberg wrote about BMW. BMW figured out that if they slip some money or free transportation into the hands of bloggers that their sales would go up.
In fact the test that BMW did, bloggers writing about BMW, raving about them, boosted sales for BMW $100 million dollars.
You're going to see more and more of this where bloggers are writing more infomercial material than truly what they feel from their hearts and their heads.
Know the internet is chaotic. A lot of stuff out there is information, someone's opinion. Not fact! Just because somebody raves about something, who knows if they've been paid to rave about it.
So don't take anything you see on the web as absolute fact.
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