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What inspired the unique design of the new Jacksonville Jaguars uniform

Jacksonville Jaguars new uniform introduced at Nike Headquarters in Portland, Oregon Thursday April 11, 2013. (Rick Wilson/Rick Wilson Photography, Courtesy: jaguars.com)
Jaguars Uniform (Rick Wilson/Rick Wilson Photography, Courtesy: jaguars.com)
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Updated: 4/24/2013 8:54 am
BEAVERTON, Ore. -- On the outside looking in, a uniform change seems pretty simple: get an artist and designer to come up with a good look and make it.

Well, this was a two year process for the Jags and there was a lot of thought that went into each element of the new look.

Jaguars owner Shad Khan and Nike designer Todd Van Horne combined several themes to come up with the Jags new look.

Khan wanted the new uniforms to look progressive and state the Jaguars outlook for the future. The mix of gold, black, and teal accents a created color base for the new uniform and helmet.

The Jaguars also wanted the city's military presence to factor into the new look and that's why the military logo is on the front of the uniform with the Jags logo facing the heart of the player. The heart was an indication of the Jaguars thinking about their fans.

Van Horne focused the design a great deal on the Jaguar. The Jaguar uses light and shadows to prey, and that's how the idea was born to fade the black into gold on the helmet.

Van Horne also incorporated the idea that Khan is a pioneer in the NFL because he's the first minority to own a team in the NFL. That idea was on the forefront of this design being different than anything else the NFL has seen in a uniform.

The Nike designers were very impressed with Jags owner Shad Khan in the process because of his hands-on approach.
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