JACKSONVILLE, Fla. -- There's no mistaking the marketing of today's times. Slogans are popping up on billboards, in the grocery store even the bus. Attorney Randy Reep says it's time to add police cars to that list.
"We thought it was a rather novel idea, but it's not that novel. We found at least four other departments throughout the county that have done advertisements on their police vehicles," Reep said.
Reep and his office came up with the idea about a month ago. He's flexible on where the ad should go, but is thinking dead smack on the back of the divider where the arrestee sits.
He says with tough times, what better way to get your name out and help those who really need it most.
"Well, where are our clients as criminal defense attorneys. They're probably getting arrested. And that led to our discussion," he continued.
Everyone isn't receptive to the plan. We reached out to JSO, and got this emailed response from Lauri-Ellen Smith, assistant to the Sheriff:
"I spoke to Mr. Reep's representative and explained that the cars are not for commercial sale. They are part of the police officers' equipment and are part of the "uniform" of our officers. Key word is uniform. Their appearance and contents (equipment) are regulated by policy. It is not a bus or billboard and to let them become a distraction to their purpose could also be unsafe."
Reep says he respects JSO's stance, but believes taxpayers should have a say so. He encourages all parties, including the public, to take a hard look before making a decision on the idea.
"Part of me says, well, why would you possibly turn away potential revenue when you're going to lose officers on the street and I think the citizens of Jacksonville would at least be benefited by having that conversation," he said.