JACKSONVILLE, Fla.-- Feature films are no stranger to our area.
The likes of John Travolta, Kevin Spacey and Denzel Washington have all graced Jacksonville.
"We have a wonderful, rich history that dates back to the turn of the century," Todd Roobin said.
Roobin, manager of Jacksonville's TV and Film Office, is fighting for better movie incentives.
Florida offers them but Roobin said they could be better. To hang in with Georgia, Louisiana and other heavy-hitters, lawmakers have to take a stand.
"I definitely think it's time Florida stepped up and competed with the big guys," Alison Smith said.
Several years ago, state leaders allocated $296 million for a film incentive program. Miami and Orlando used an overwhelming majority of it, while Jacksonville represents just about 2 percent.
Roobin believes if certain credits are increased and underutilized areas are marketed everyone wins.
"We stand to gain a lot by making this small tweak in the program."