JACKSONVILLE, Fla. -- Florida's $67 billion tourism industry could take a hit if opposition to the state's Stand Your Ground law picks up steam.
Over the past 24 hours, a movement called "Boycott Florida" has emerged on social media sites, encouraging a boycott of all businesses and products made in the state until the law is repealed.
"Stand Your Ground laws are an incentive to kill," said The Rev. Jesse Jackson, at a rally against the law in Jacksonville on Wednesday afternoon.
The law has been under attack since George Zimmerman was acquitted in the death of Trayvon Martin. Although it was never a part of Zimmerman's defense, the case sparked nationwide debate over the self-defense law, which is similar to laws in 22 other states.
The boycott started with celebrities like Stevie Wonder who, at a concert on Monday, voiced his opinion.
"Ive decided that until Florida repeals the Stand Your Ground law, I will never perform there again," he told the audience who applauded his comment.
It then spread on social media sites like Twitter and Facebook. In just a few hours, the "Boycott Florida" page was "liked" more than 2,000 times.
Action News found not all Florida businesses are against the movement.
Richard Cuff is a Jacksonville business developer who hopes the boycott spreads to other states with stand your ground laws.
"There are 21 other states that should be boycotted too...Not only should it hurt the economy, it should change the mindset of people."
But UNF economics professor Dr. Paul Mason isn't convinced that "Boycott Florida" will hurt long term.
"It has some potential, but one of the realities of the American public is that we're very shortsighted. There are always new issues and new debates."
While Mason says tourism may suffer over the next month, he doesn't believe it will feel the effects longterm. He also believes the movement has a bigger goal, which is to simply keep the conversation going, rather than hurt the people of the state.
"If it is effective, it will be more effective in eliminating stand your ground laws than it will in hurting tourism in the state of Florida. That's the real goal."
That's Jackson's hope. He tell Action News boycotts aren't necessary, but he supports any non-violent way of fighting Stand Your Ground laws.
"Whether it's students sitting in Tallahassee or a boycott, we will leave nothing unturned, legal or non-violent, in this struggle."