JACKSONVILLE, Fla. -- School board leaders in Duval County are pushing to educate locals about the negative effects of bullying.
Action News learned victims of bullying can become depressed and even do worse in school.
Douglas Singletary has three kids in Duval County Schools.
He says he knows how dangerous bullying can be.
"She's been talked about before but I told her how to handle it, how to ignore it," father Douglas Singletary said.
Duval County Schools specialist Brenda Lane says that's one of the most important things parents can do is to maintain constant communication with their kids.
"Parents are one of our biggest factors that can help in these situations by truly listening," Lane said.
Lane is working to educate parents, teachers and school counselors about the proper ways to handle bullies.
She says parents should report bullying to their school immediately.
Teachers should do the same.
She says bullying is not taken lightly in Duval County
"If someone is charged and found with bullying, that's a very serious level three violation in our code of student conduct and they will be disciplined," Lane said.
One of the more serious punishments for bullies could be getting sent to alternative school.
Some parents say that's not enough.
"They should be taken out of the school system, or be taken out of the school system where they could be taught better morals and values that obviously they are lacking," said father Bobby Brumfield.
Lane says counseling bullies is also one of the school boards top priorities.
She says the Florida Department of Education is giving schools a chance to amend their bullying policy, to add more details in it about cyber bullying.
The Duval County School Board is working on it now.
Once Once the policy is completed, it will go before the school board to be approved.