ST. SIMONS ISLAND, Ga.-- Movie magic isn't limited to Hollywood. In fact, quite a bit takes place in Northeast Florida and Southeast Georgia.
"There's a wonderful impact that touches all facets when a project such as a movie or a television show comes to our area," Todd Roobin said.
In other words -- big at at the box office, means big bucks for our local economy. Jacksonville is home to movies like "G.I. Jane" and "The Manchurian Candidate", but Georgia is raking in the big ones.
Take "Anchorman 2," which is about start production with a $50 million budget.
"Very good for the economy. Lots of people staying for awhile," Allan Goukas said.
Florida and Georgia offer the same 30-percent tax credit, but The Peach State is ahead by a long shot.
Roobin, manager of The Film and Television Office in Jacksonville, says the reason is simple.
"Decision makers in Hollywood and elsewhere are going to states such as Georgia that's incentivizing non-residents."
Since 1972, more than 700 feature films, TV movies, TV series, episodes and pilots have been shot in Georgia. Roobin says, to compete, leaders in Tallahassee will have to step up.
"The State Legislature need to add more tax credits if we want to attract more large-scale productions," he said.
Filming runs through May 15 on St. Simons Island. Other scenes will be shot in Atlanta.