JACKSONVILLE, Fla. -- Jacksonville Jaguars' Maurice Jones-Drew is tackling the fur industry in a brand-new PETA ad that shows the bare-chested and tattooed running back clutching a football beneath the words "Ink, Not Mink. Be Comfortable in Your Own Skin, and Let Animals Keep Theirs."
Jones-Drew told PETA his own dogs inspired him to get involved with their anti-fur campaign. "I have three dogs, and to see some of the videos or go online and research how animals are treated for fur, the cruelty is worse than torture," he explained. "I think it's right that NFL players — with the platform that we have — can [spread] awareness that animals have lives and souls and they go through pain and suffering just as humans do."
Jones-Drew joins a growing list of top athletes — including Terrell Suggs, Willis McGahee, Tony Gonzalez, Aaron Curry, Amar'e Stoudemire, Michael Strahan, Gilbert Arenas, "Sugar" Shane Mosley and Tito Ortiz — who have teamed up with PETA to fight cruelty to animals.