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Jacksonville Jaguars unveil new uniforms for 2013 season

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Updated: 4/24/2013 8:54 am
JACKSONVILLE, Fla. -- The Jacksonville Jaguars unveiled new uniforms on Tuesday.

The new look is unlike anything the NFL has seen before, thanks in part to new technology by Nike and a vision from Jaguars owner Shad Khan.

"The new logo was a start," said Khan on Tuesday afternoon. "Our uniforms needed a new look, too. The results are nothing short of spectacular."


The most noticeable difference in the Jags look is the helmet. The front of the helmet is black matte, but the color fades into gold for the remainder of the hard hat.

"The player becomes the Jaguar," said designer Todd Van Horne. "The player is coming out of the shadows on the hunt."

The primary color for the Jags is black, but the uniform has teal and gold accents on the jersey and down the pants leg, which are forward moving, lightweight and breathable.

"This Jaguar is always moving forward, take note of the speed lines," said Van Horne.

The black represents the true characteristics of the jaguar, a predator that hunts with precision.  There are claw marks on the shoulders and neckline.

"Our new all-black uniforms are sharp, fast and aggressive," said Jaguars linebacker Paul Posluszny. "When you put on your uniform, your entire mentality changes.  You're representing your family, your team and your fans.  Putting on the uniform makes you want to give it everything you have on Sunday."

There are three different uniform combinations including a teal top with black pants and a white jersey with white pants.

The uniform features the new Jags military logo over the heart of the jersey.  The placement conveys the notion of standing united.  Nike calls it an honor to the fan base and those who serve.  The Jaguars insignia is also edgy.  "This is a Jaguar about to attack, a firm growl.  Look at the focus of the eyes.  It brings a new attitude and edge," said Van Horne.

The numbers are made with a modern and sleek-looking font to match the nameplate on the back of the jersey.

"These uniforms balance our tradition with the future," added Khan.  "The military-style badge on the front of the jersey speaks directly to the strong relationship we have with our hometown of Jacksonville.  These new uniforms leave no doubt about our brand essence of being proud, bold and committed.  I believe our new look will energize and inspire both our players and fans.  It's clearly a new era for the Jacksonville Jaguars."

The Jaguars new uniforms were two years in the making.  The Nike design team finished them late in the 2012 season.

Other features of the NFL Nike Elite 51 uniform are the integration of new, lightweight padding into "hit zones," and the lack of grab points, which should translate into more touchdown runs by the Jaguars.
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The views expressed here do not necessarily represent those of Action News Jacksonville

RetiredJSO - 4/24/2013 7:52 AM
1 Vote
How many times are they going to change uniforms befor they Realise that they need to learn how to win football games?

JaxJagGemini - 4/23/2013 5:49 PM
0 Votes
Overall, I do like the new unis.. Mr. Khan and Nike did well to anchor Jacksonville's attributes to its team.. I'm not too overly wild about the helmet though.. To me, the gold color is just a little too bold.. I think I would like it better if the gold was teal.. Other than that,I can hardly wait to see what the team will look like when the hunt begins in the fall..

TOMMY - 4/23/2013 5:24 PM
1 Vote
keep the jersey's and forget the new scoreboard, put that money to good use like improving our schools, helping the elderly,drug testing those on welfare, put a time limit to those who are on welfare, closing the border,sending illegals back to their homeland, dui and driver improvment schools for cops who like to party and put more firefighters on the strret and pay them well!!!!!!!!!!!

Red101112 - 4/23/2013 2:38 PM
1 Vote
They need to play better. It's like putting new on a old horse. It still won't win the race. Waste of money when it could be used on jobs....SMDH

1country - 4/23/2013 2:20 PM
2 Votes
I'll be back after I go puke!!!!

Fred Thompson - 4/23/2013 2:08 PM
0 Votes
Terrible!! WTF ..bad back drop. Can not distinguish well vishiouly. 2 tone helmet?? Back to the drawing board and find someone with REAL IMAGINATION!!
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