ST AUGUSTINE, Fla. -- Twenty-five thousand tickets were snatched up in mere minutes for the Mumford and Sons stop in St Augustine this September. The city was chosen as one of only five stops for the band worldwide.
But it's going to take a lot of work for the city to pull it off.
The parking garage in the heart of St. Augustine handles hundreds of tourists every weekend. But city leaders said it's nowhere near big enough for the crowd they're expecting for the Mumford and Sons concert.
Mumford and Sons fans are coming to the nation's oldest city from near and far. City Manager John Regan said tickets were snatched up from coast to coast.
"Tickets were bought in 49 states. South Dakota was the only state without a ticket purchase," he said.
As soon as the concert became a reality, the city started planning. Regan said they knew parking would be the biggest challenge. He filled Action News in on the city's master plan to accommodate -- a transportation network.
"That network will run from where people are staying in the hotels at the beach and the interstate highway and Vilano Beach and so forth, and will come right here to this facility and people can get on and off right here behind us," he said.
The satellite parking plan isn't cheap or easy to pull off. And only making a dollar off each ticket, the city won't be cashing in.
"This is not about making money for the municipal government," Regan said.
But Regan said satellite parking something they've been waiting years to try.
"This system was designed back in 2006 to load and unload 10 buses simultaneously," he said.
For local merchant Shelly Draven, she doesn't care how congested her city gets. The jam-packed weekend will be worth it.
"It is a good possibility that I can sell 80, 90 percent of what I got. We'll find out," Draven said.
While it isn't a priority for the city to make big bucks, the community will. Regan said they expect an economic impact greater than $3 million.
The plan is to also get local shops and restaurants on board to offer discounts to anyone wearing a satellite rider wristband.