JACKSONVILLE, Fla..-- 93.3 The Beat wants listeners far and wide to turn up their radio dials at 5 p.m. on Friday.
"Everybody loves music. Everybody listens to music and to die and lose your life over music....it kind of hit us hard. And I felt it was something we need to do as a radio station," Tee-Roy, radio personality at 93.3, said.
The "Turn Up the Music" movement has spread nationwide and brought attention to the killing of 17 year-old Jordan Davis. The Wolfson High School senior was gunned down at a Southside gas station a week ago, after an argument over loud music.
Celebrities from Russell Simmons
, Omar Epps and Fat Joe have tweeted about the tragedy, and kept it in the forefront.
Given the movement, the Law Office of John Phillips will be playing "Strawberry Letter 23" by the Brothers Johnson. Phillips, the attorney for Jordan's family, will say a brief tribute before a Toys for Tots event at his office.
93.3 The Beat plans on dedicating it's 2-5 p.m. hours to Jordan.
"We have to stand up for something. This is pointless, this is senseless. Could be your son, could be your daughter. That's something a lot of people are taking heed," Tee-Roy said.