JACKSONVILLE, Fla.-- The River City's greatest asset, the river itself, has gone underused for years. The old shipyard lot laid dormant for decades.
But local leaders want the downtown riverfront to look more like it does during the brand new Jaxtoberfest, kicking off Friday.
"It's nice to come out and use the river for things like this," said Summer Roseborough, who attended Jaxtoberfest with her family.
Jaxtoberfest and new plans to bring the USS Adams as a floating museum are both part of a new push to utilize the vacant shipyards.
"If you really program an area more people will come down to enjoy themselves," said Jaxtoberfest organizer Mike White.
City leaders who sponsor the event see it as an opportunity to grow downtown. The Adams 2 Jax initiative sees it as an opportunity to draw visitors. Families see it as a reason to gather along the river. It's the start of something everyone seems to agree would be good for the city.