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St. Augustine leaders hope to attract Spanish merchants

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Updated: 6/21/2013 7:42 pm
ST. AUGUSTINE, Fla. -- St. Augustine city leaders are working on plans to attract authentic Spanish merchants to set up shop in the nation's oldest city. It's a tourism void they've been trying to fill for years.

According to Dana Ste. Claire, director for the 450th commemoration, the plan is to infuse more Spanish culture in St. Augustine.

"We have partnered with the Aralaga Alliance Consortium of Spanish merchants from Spain. They're about 30 companies that are represented through this alliance," said Ste. Claire.

Ste. Claire says Spanish products like wine and sangria are already making their way to St. Augustine.

"Sandevid, a world famous sangria which has never been in the United States before, is going to be launched for the first time in the United States here at the Colonial Quarter on July 4th," said Ste. Claire.

According to Ste. Claire, the hope is to permanently open Spanish bodegas and mercados in St. Augustine.

In July, representatives of the Aralaga Alliance will be traveling to St. Augustine to begin talks with city leaders.

As part of the initiative, Taberna del Caballo will be having free sangria tastings on July 4th. Casa Monica will also be sampling Spanish wine on July 5th.

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