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Target emails letter to customers apologizing for security breach

Target in Clay County 12-21-13 (Mark Doughtery)
Target stores try to bounce back after a massive debit and credit card security breach by giving shoppers 10% off. (Mark Doughtery)
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Updated: 12/21/2013 11:34 pm
ORANGE PARK, Fla. -- Target has emailed a letter to its customers after a massive security breach potentially left 40 million customers across the country at risk of credit or debit card fraud.

In the letter by CEO Gregg Steinhafel apologizes for the card breach and lets customers know the hack is no a longer a threat, but Target is offering customers affected free credit monitoring.

It was business as usual at the Target on Wells Road in Orange Park, but customers like Manny Arvanitas weren't taking any chances.

"After hearing about the breach and everything, everyone wants to be very careful so we just made our purchases with cash," said Arvanitas.

The store is also giving everyone who shops at their brick and mortar stores through Sunday a 10 percent discount. But some say that's not enough to alleviate the inconveniences many are already experiencing.

"Someone's got that database and they're running around," said Arvanitas.

In the letter, Target makes clear its customers will not be responsible for fraudulent charges. That responsibility will fall on Target or the banking institution.

But one bank, JP Morgan Chase, is taking it a step further. Chase announced Saturday that ATM withdrawals for potential victims are temporarily limited to $100 and purchases limited to $300.

While not every shopper was impacted, Arvanitas said this should serve as wake-up call to all consumers.

"You have to take ownership yourself for that and that's looking at your bill making sure it's right," said Arvanitas.

According to Target, the information involved in the security breach included customer name, credit or debit number, the card's expiration date and the CVV. The company has hired a third party forensics firm to investigate the incident.
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