Effect of new Jags logo on businesses

Reported by: Tracy Collins
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Updated: 2/07 12:17 pm

JACKSONVILLE, Fla. -- Jacksonville Jaguars hats, polos, T-shirts ... all obsolete if you want to stay current. So what does that mean for local businesses selling the gear?

Sports Mania manager Jeff Fingland was at a Jaguars Champions Club meeting right after the big reveal.

"It's a great buzz. I think everybody is really excited about it. It's going to be great," he said.

But Jeff's not just a fan; he makes his living selling Jaguars gear. He says the logo change does not worry him when it comes to selling the old gear.

"I think it's going to still move. We sell pretty steady through the off-season anyway. Our stock is down, but we are going to be running some specials."

They are currently running a buy one get one half off sale.

"People have a chance to stock up on this, what I like to call collectible logo, and get some good money saved at the same time."

And Jeff doesn't think the change is drastic enough to affect sales.

"I think they did a great job of making the logo a nice streamline new look without completely eliminating the past. The old logo is not going to be completely outdated."

But if the new logo is what you crave, Sports Mania is expecting a shipment of hats and polos in as early as two weeks.

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