Attorneys are obliged to uphold the highest possible standards of professional and ethical conduct in the pursuit of their occupation. Therefore, professional codes of conduct have been established by the Supreme Court, the American Bar Association, and the various state bar associations. When representing you in a legal case, it's an important part of an attorney's job to convince the court of the merits of your case and to present such arguments and evidence as may be required. An attorney's reputation and experience are factors which increase the credibility and effectiveness in the performance of this work. When selecting an attorney, you'll probably want to find the best attorney you can afford, considering factors such as qualifications, experience in the appropriate area of the law, and standing in the legal profession. Attorneys' qualifications, experience, and rating are published in legal research directories such as Martindale-Hubbard, which can be found in most public libraries. The rating an attorney receives is based on the judgment of his or her professional peers, and can provide a valuable scale on which to evaluate a lawyer's expertise and standing in the profession. This is an excellent reference tool when selecting a suitable attorney.