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Big changes coming for St. Johns Town Center

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Updated: 5/18/2013 12:02 am

JACKSONVILLE, Fla. -- This week, the St. Johns Town Center announced six national and international retailers are about to open new stores or expand.

When the retail destination opened in 2005, it became home to dozens of stores and restaurants that Jacksonville had never seen.

"Nobody really knew how successful the center was going to be," says Lyndsay Rossman, Director of Marketing and Business Development.

Today, more than 150 retailers fill 1.2 million square feet of space. Next week, residents will begin moving into new apartments, and in two weeks, crews will break ground on phase three.

"We'll actually be adding not only another 124,000 square feet for Nordstrom, but we'll also be adding about 30,000 square feet for new shops."

But just across the street from some of the stores under construction, we noticed some empty space, where some retailers have moved out. Rossman acknowledges there's been some turnover.

"There's been a lot of intentional deleasing for stores that may not be the right fit for Jacksonville."

She insists that's common in this industry, and says the space won't be empty for long.

We did some digging and found a 5,000 square foot space, once occupied by Puma, could be the next home of Microsoft. The computer giant filed plans with this city to open a $400,000 store earlier this month.

"We have conversations with national brands on a daily basis that might be good fits for the center, but we don't have any signed leases that we can announce other than what we've already released."

Rossman says plans for the new Nordstrom and phase three will be announced next week.

When phase three is complete next fall, the St. Johns Town Center will have 175 stores and restaurants and nearly 1.3 million square feet of space.

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