ORLANDO, Fla. (
WBDO) -- A Florida development firm is facing some heated backlash after a women's group accused their new logo of being sexist.
The group's main objection is the necktie that has replaced the "I" in Florida.
So WDBO asked some Orlando residents if they thought the logo was sexist.
"If feel like its creative, like they’re thinking outside the box," said one Orlando woman.
Others felt the same way.
"I categorize myself as a feminist and I don't see anything wrong with it," said another woman.
The logo reveal is part of the state's first ever business brand to highlight Florida's reputation and status as a "super-state" to do business, according to
Enterprise Florida.
The brand reflects the state’s existing business foundation, economic power, capabilities and resources, according to the news release.
"Now it is time for us to share the Florida story in a significant way. Many people work year round to be able to visit the state. Why wait? Florida's business climate makes it an equally appealing place to locate, start or expand a business," said Secretary of Commerce and President & CEO of Enterprise Florida Inc. Gray Swoope.
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