9.20.19 Verified emails with watermarks are coming; Clark Stinks

Deleting financial emails has become standard consumer behavior, due to so much spam. This has become a frustration for the financial services industry. Their legit emails aren’t getting through. So a new industry standard has been developed for a verified certificate for real financial emails. Many organizations including Google worked on this tool, which validates that a logo is authentic. It’s a digital symbol you’ll see but you must know to look for it. The validation process, in theory, is designed to prevent scamsters from coming up with their own fake mark. We’ll see over time if the verified mark is effective. Be aware of this initiative. Still true advice: Do not click a link or call a number in any email. Go outside the email to verify the email or web address or phone number of a business you’re attempting to contact.

Christa reads listener posts about how Clark has missed the mark in his advice this week. If you have a “Clark Stinks” to share you can leave it here.

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