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Crews battling fire at Lake City firewood company

LAKE CITY, Fla. — A timber company that specializes in firewood caught on fire late Thursday morning.

A large plume of smoke billowed from the Nature’s Source Products building, where you could barely see the flashing lights of dozens of fire and rescue vehicles.

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The company’s motto, “keep your fire burning,” provided unfortunate irony as crews struggled to treat the products that supposedly keep a fire burning at its maximum potential.

The company makes firewood products for indoor and outdoor fireplaces, wood fire grilling, smoking and gourmet cooking. It claims its products consist of the highest-quality hardwoods that ensures a long-lasting flame, the exact opposite of what firefighters are hoping for in this situation.

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Deputies told Action News Jax an employee tried to put out the flames and shortly afterward, passed out. For hours, crews have been taking an "all hands on deck" approach, using aerial ladders to try to put out the fire from above.

Deputies said the fire marshall’s office was at the scene and is classifying this case as criminal until it is able to learn what caused the fire.