Coronavirus: Men wearing makeup for increase in Zoom meetings

Hours of virtual meetings every day have professionals trying to look their best on camera.

As a result, the makeup industry has a new target customer -- men.

Between Zoom meetings and virtual home showings, real estate broker Ben Dixon gets a lot of face time these days.

“I think being on the Zoom calls is essentially being in front of the mirror for a couple of hours a day. So obviously, we’re going to focus on what we look like a little more than we normally would,” Dixon said.

Action News Jax’s Phil Amato takes a look at this trend tonight on CBS47 & FOX30 Action News Jax at 5:30. You can also read more about it on