The high price of advertising on the Super Bowl LIV broadcast did not deter the campaigns of President Donald Trump and Democrat Michael Bloomberg from buying ad time on the year's most watched telecast, as the President also used a Fox network interview to jab at a variety of Democratic rivals.
The President began with an ad touting changes he supported in criminal justice reform, along with a spot pressing his main argument that the Trump Administration has brought better times for Americans.
"Under President Trump, America is stronger, safer, and more prosperous," one of the President's ads stated.
While most Democratic candidates were busy hosting Super Bowl viewing parties on the ground in Iowa, the only one to try to match the President on the national Super Bowl airwaves was billionaire Michael Bloomberg, who ran an ad focusing on gun control.
"I know Mike is not afraid of the gun lobby," a woman says in the ad. "They're scared of him."
The sparring between Messrs. Trump and Bloomberg was not limited to the Super Bowl airwaves, as the President blasted Bloomberg during a Fox interview, and traded jabs on Twitter as well.
"He is going nowhere, just wasting his money," the President tweeted.
Bloomberg fired back.
"Donald Trump knows I can beat him — and the fear of that keeps him up tweeting about me late into the night," the former mayor of New York City tweeted.
Bloomberg is not expected to do much of note in the Iowa Caucuses on Monday, as his strategy is to spend money in hopes of doing better in later states - much like fellow Democrat Tom Steyer.
The strategy has paid off for Bloomberg, who finds himself in fourth place in the national poll averages.
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