Walmart's car seat recycling program is ending early because it's been overwhelmingly popular.
The world's largest retailer said the program allowed customers to trade in used car seats for a $30 store gift card. It was supposed to end Sept. 30, but because so many people are turning in car seats, the company said Saturday is the final day for the program.
Walmart officials said they had collected an estimated 1 million car seats to be turned into recyclable materials, doling out about $30 million in gift cards.
"In less than one week, we estimate we will collect nearly 1 million car seats – or the equivalent of diverting over 200 million plastic bottles from landfills," company officials said in a statement to USA Today.
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