Budweiser wants to be Utah’s first-ever official state beer

How Budweiser hopes to be Utah’s first-ever official state beer

Anheuser-Busch, the parent company of Budweiser, is pushing to become Utah’s official state beer after launching a new advertising campaign Monday.

The brewing company said that if the tag #Bud4Utah is tweeted or retweeted 84,899 times, the company will design its first state commemorative can. The number represents the size of Utah in square miles.

The campaign includes a humorous video featuring “Jed” who goes over various state “things” list including a state fruit, a state rock and a state flower. The two-minute video features cameos from Utah’s Olympic gold medalist Joss Christensen and retired MLS goalkeeper for the Real Salt Lake, Nick Rimando.

Content Continues Below

Budweiser became one of the first 5% ABV beers allowed in bars in Utah nearly a year ago, according to KTVX.