Budweiser is running a Clydesdale-themed ad once again for this year’s Super Bowl.
Last year, the parent company Anheuser Busch donated to COVID-19 awareness campaigns instead of paying for a spot during the big game, Forbes reported.
This year, however, the beer company hired Oscar award-winning director Chloé Zhao for “A Clydesdale’s Journey,” AdWeek reported.
A teaser for the commercial was released this week. It shows the iconic horse getting hurt then battling back to life before everything changed.
It is meant to mirror the country as it comes back from a multi-year pandemic and the economic challenges that the U.S. has faced because of it, Forbes reported.
“Budweiser has a history of supporting the country through difficult times and reminding communities across America that better days are ahead. With this Super Bowl spot, our goal was to highlight the perseverance and determination of the country and depict that by coming together, we can grow and move forward stronger than before,” Daniel Blake, vice president of marketing, Budweiser & Value at Anheuser Busch, told Forbes.
“We all fall down in life and the journey to healing is often painful, long and solitary,” said Zhao in a statement, according to AdWeek. “To tell a story of perseverance, hope and friendship through the lens of the beloved Clydesdales really resonated with me.”
©2022 Cox Media Group