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Gap apologizes for controversial advertisement

By Cox Media Group National Content Desk

Controversial Gap Kids ad causes a Twitter debate over whether or not the ad was racially insensitive. The issue results in Gap apologizing for the campaign. (Twitter/GapKids)

By Cox Media Group National Content Desk

Clothing retailer Gap has apologized for a controversial ad campaign that some said was racially insensitive.

The photo for a clothing line called Gap Kids shows a group of girls in acrobatic poses. The image also depicts a Caucasian girl resting her arm on the head of an African American girl.

Social media pounced on the image, commenting that the African-American girl was cast as an armrest, Fortune reported.

One Twitter user was quick to point out that the current photo was similar to one used last year but with roles reversed.

The mother of both girls took to Twitter to explain that they are adoptive sisters.

Gap told Fortune, "As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we've offended."

The company plans to remove the offending image.

The advertising campaign promotes GapKids X ED, which is Ellen DeGeneres' line for Gap.

Cox Media Group

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