JACKSONVILLE, Fla. — The Stadium of the Future sales center is a new way for current or future season ticket holders to get a sneak peek at the seats and experiences they can purchase when the stadium opens.
Season ticket holders can get an exclusive (appointments only) look at the experiences available for purchase.
Inside, fans can walk through a trademark teal colored hallway with monitors displaying the franchise’s history and step inside a 10-million-pixel immersive cube, which gives them a look at the football field-side club experience inside the future stadium.
We learned today from Jags president Mark Lamping that the entire stadium will be retrofitted with mesh — rather than hard plastic — seats to allow for a more comfortable fan experience. They’ve also eliminated personal seat licenses.
You have the option of purchasing season ticket experiences via phone or virtually, but the Jags encourage you to physically come to the sales center on the old fairgrounds property by appointment.
The appointments will be done through the following process:
- Premium seating selection begins Sept. 2026
- Club seating selection begins fall/winter 2026
- General 100/200 Level selection begins winter 2026/summer 2027
- Upper Bowl 400 Level selection begins fall 2027
“The new stadium will have 11 products. So you really need to get into it and understand what all those different products are. You know, they will go from the highest number and that will come with probably the highest seat price. And it’s important that we have those types of products so that we have that kind of exclusive access,” said Mark Lamping, President of the Jacksonville Jaguars.
“At the same time, we need to make sure we have reasonable entry-level pricing for people that want to have club seats,” Lamping added.
When the Stadium of the Future is built, Jags management says that the sales center building may be torn down and the area returned to a parking lot.
The new stadium is expected to be completed by August 2028.
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