JACKSONVILLE, Fla. — A new Hard Rock tower may soon be coming to downtown Jacksonville.
Plans for the proposed skyscraper were unveiled during a Downtown Development Review Board workshop on Thursday.
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Action News Jax’s Madison Foglio spoke with the project’s developer about his vision for the building.
The planned 30-story tower will have hotel rooms, condos, a nightclub, and more.
Developers of the proposed Hard Rock Jacksonville Hotel & Residences want to build the tower on Bay Street next to the U.S.S. Orleck.
It is the same property where the unfinished Berkman II building once stood before being demolished.
Michael Munz, president and CEO of Florida Innovation Capital, is the developer for Hard Rock Jacksonville.
“It will be a whole entertainment, hotel and residential development,” Munz said.
Munz provided renderings of the proposed tower to Action News Jax.
Notably, the tower features a portion designed to look like a record album.
“That is going to actually be a nightclub,” Munz said.
Munz said the development will also feature a strong musical influences.
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“We’ll have a strong musical theme also that pays homage to all the great music that’s come out of Jacksonville over the last couple of centuries,” Munz said.
Additionally, Munz said developers are looking to build a small auditorium for more entertainment purposes.
“We’re looking at doing things like comedy clubs, small entertainment, maybe music, writer festivals, things along those lines,” Munz said.
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Kevin Leis, who lives in Jacksonville, supports the idea of a Hard Rock tower downtown.
“That would be great,” Leis said. “We need more hotels. I mean, that is always good for growth and tourism.”
Missing from the Hard Rock tower is a casino, which Munz said could not be included due to Florida law.
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