Winn-Dixie replaces fuelperks! with new loyalty program

Winn-Dixie is doing away with fuelperks! and launching a new loyalty program.

BI-LO, parent company of Harveys and Winn-Dixie supermarkets, said customers have until April 30 to redeem any fuelperks! points.

The company's new loyalty program, Plenti, is operated by American Express.

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It offers members ways to earn points regardless of the payment method used, Winn-Dixie store officials said.

BI-LO said starting Wednesday, customers can enroll for Plenti in store and online.

Beginning April 5, Plenti members earn one point for every $2 spent and can earn extra points by buying products with bonus point tags in the store.

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Customers can also earn and use points on gas at Exxon™ and Mobil™ stations beginning April 5.

A company spokesperson said the points are also redeemable at thousands of online and retail partner locations, including AT&T, Macy’s, Chili’s and Rite Aid.

Plenti was rolled out in Harveys Supermarkets in late 2016.