Google Home ad sets off devices during Super Bowl

People visit the new Google pop-up shop in the SoHo neighborhood on October 20, 2016 in New York City. The shop lets people try out new Google products such as the Pixel phone, Google Home, and Daydream VR. 

Google Home, the search engine giant's answer to Amazon Echo, is apparently fairly effective.

A Google Home advertisement aired during Super Bowl LI setting off devices in houses across the country, according to USA Today.

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The electronic device activated, but could not complete the voice commands when it heard its name broadcast.