Johnson & Johnson stock tanks amid report company knew since '70s its baby powder contained asbestos

n this photo illustration, a container of Johnson's baby powder made by Johnson and Johnson sits on a table on July 13, 2018 in San Francisco, California. (Photo by Justin Sullivan/Getty Images)

Johnson & Johnson has promoted its baby powder as a safe and gentle product for use on babies and adults even as the company knew for decades that the product contains carcinogens, according to an investigation by Reuters.

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Company reports, internal memos as well as trial and deposition documents indicate that at least from 1971 to the early 2000s, Johnson & Johnson's raw talc and finished powders sometimes tested positive for small amounts of asbestos, Reuters reported.

The scathing report drove stock in the company to fall more than 9 percent Friday, its worst sell-off in 16 years, the Associated Press reported.

The documents were released as part of a lawsuit by plaintiffs claiming the product can be linked to ovarian cancer. Some documents indicate consulting labs found asbestos in the company’s talc as early as 1957 and 1958.

Johnson & Johnson called the report "one-sided, false and inflammatory."

"Studies of more than 100,000 men and women show that talc does not cause cancer or asbestos-related disease," the company said in a statement. "Thousands of independent tests by regulators and the world's leading labs prove our baby powder has never contained asbestos."

The Associated Press contributed to this report.