KEYSTONE HEIGHTS, Fla. — A new Winn-Dixie store will open in Keystone Heights on Saturday, Aug. 15. The grand opening includes a ribbon-cutting ceremony and community activities at the new location on State Road 100.
The ribbon-cutting ceremony will begin at 7:30 a.m. at 7380 State Road 100, Unit 1. During the event, the grocery chain will present a $1,000 donation to Keystone Heights Junior/Senior High School.
The store doors will open to the public at 8 a.m. following the ceremony. The first 100 customers in line will receive a mystery gift card with a value between $10 and $100. Grand opening festivities throughout the day will include music from a DJ, product sampling and activities for children.
Hourly raffles will be held for prizes including three $500 gift cards, a YETI cooler, a Masterbuilt smoker and a Blackstone grill. Participants must be at least 18 years old and present to win.
The new location features a produce department with organic and Hispanic options. A dedicated seafood section includes fresh items on ice and ready-to-cook meals. The meat department offers a variety of fresh cuts, including USDA Choice selections.
A full-service deli provides hot foods, sandwiches, salads and rotisserie chicken. The bakery offers fresh breads and pastries, including Cuban and Puerto Rican rolls and tres leches cakes. Every department in the store includes a selection of Hispanic grocery staples and prepared foods.
The retailer offers private label brands, such as SE Grocers, Essentials, Prestige and Know & Love, which the company said can save shoppers an average of 20% compared to national brands. The store also includes self-checkout lanes for quicker transactions.
The Keystone Heights location will be open seven days a week from 7 a.m. to 10 p.m.
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