JACKSONVILLE, Fla. — Ronald McDonald House Jacksonville unveiled a refreshed brand identity Thursday, joining chapters worldwide in a shared visual update. The transition aligns the local organization with a broader global evolution while maintaining its core focus on supporting families with seriously ill or injured children.
The brand update introduces a modernized visual look featuring a new logo, color palette, and design elements. Jacksonville is among the final Ronald McDonald House programs to adopt the updated identity, which is being incorporated across physical signage, digital platforms, printed materials, and organizational communications.
Ronald McDonald House Jacksonville has operated in the region for nearly four decades, while the international Ronald McDonald House organization has served families for more than five decades. The local chapter provides lodging and support services to ensure families can stay near medical care while their children undergo treatment.
Joey Leik serves as the president and CEO of Ronald McDonald House Jacksonville. Leik emphasized that while the organization’s visual presentation is changing, its core services remain focused on family support. “The Ronald McDonald House has grown tremendously over the past several decades and our brand should reflect who we are today and where we are headed,” Leik said.
“While our look is evolving, our mission remains exactly the same. Every day, we are focused on keeping families together, removing barriers to care and creating a place where families can find comfort, connection and support during some of life’s most difficult moments.”
The updated branding brings individual Houses and Family Rooms under a unified identity across the global organization while maintaining local community connections.
Operations at the Jacksonville chapter continue to be supported by donors, volunteers, corporate partners, and advocates throughout Northeast Florida. Information regarding the local chapter is accessible online here.
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