JACKSONVILLE, Fla. — Cox Media Group (CMG) and the Orlando Magic on Wednesday announced that Action Sports Jax TV (WJAX-TV 47.2) was selected as the NBA team’s new exclusive local television broadcast partner beginning this season (2026-27).
Cox Media Group Jacksonville’s CBS47 and FOX30 are some of the most-watched stations in Northeast Florida and will become the region’s exclusive free over-the-air TV home for Orlando Magic basketball and related team programming.
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This multi-year partnership aligns with CMG’s commitment to making local sports more accessible to fans while creating new opportunities for advertisers to connect with highly engaged local audiences.
“We’re excited to partner with Cox Media Group to serve as our over-the-air partner for live games, replays, pregame and postgame coverage, and original programming,” Magic President of Business Operations Charlie Freeman said. “Cox Media Group and Action Sports Jax TV will provide Magic fans great access, strong consistency, and a direct connection to the team all season long.”
Under the agreement, all locally distributed Orlando Magic regular-season games will air on newly created Action Sports Jax TV (WJAX-TV 47.2), as well as some games airing on CBS47 and FOX30.
The partnership will bring Orlando Magic basketball to households throughout the team’s television territory, including Orlando, Tampa, Gainesville, and across Northeast and Central Florida.
“Action News Jax has been a trusted source for the news, First Alert Weather, sports, and local stories that matter most to Northeast Florida families,” Omesh Somaru, VP and General Manager of Cox Media Group Jacksonville said. “Now, we’re excited to add live Orlando Magic basketball to that tradition. This partnership makes it easier than ever for fans to follow the Orlando Magic while creating a powerful new platform for local businesses to connect with one of the region’s most passionate and engaged audiences.”
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This move, along with being the official stations of the Jacksonville Jaguars, reflects CMG Jacksonville’s investment in local sports programming and the growing consumer demand for free, over-the-air access to live sports.
In addition to game broadcasts, fans can expect expanded team coverage, including pregame and postgame programming, feature content, and other original Magic-related programming designed to deepen connections between the team and the Jacksonville community.
“As a local media company deeply rooted in the Northeast Florida community, we’re proud to help bring Magic basketball to more fans than ever before,” Somaru added. “Whether you enjoy the Magic on Action Sports Jax TV (WJAX-TV 47.2), CBS47, FOX30 or through our extensive community coverage, this partnership creates new ways for viewers to engage with the team and with each other.”
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The partnership also delivers meaningful value for advertisers seeking premium live content in a trusted, brand-safe environment. By combining Orlando Magic broadcasts with the reach of CMG Jacksonville TV stations, local and regional businesses will have new opportunities to connect with audiences before, during, and after game coverage.
Live sports remain one of the most effective ways for brands to engage consumers in real time, and Orlando Magic broadcasts will provide advertisers access to one of the region’s most loyal fan bases.
Additional information regarding game schedules, coverage plans, and programming details will be announced before the start of the 2026-27 season.
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