Sponsor for Jaguars sues team over use of name in Sunday’s ‘Clown Game’

JACKSONVILLE, Fla. — RoofClaim.com, a nationwide roofing company, is suing the Jacksonville Jaguars over the company’s name being used in the upcoming season finale game against the Indianapolis Colts, which is being referred to as the “clown game” by fans.

The company chose the game on Jan. 9 as their “Title Sponsor Game” before fans began to refer to the game as the “clown game” in protest of the Jaguars, according to the lawsuit.

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RoofClaim.com first signed a sponsorship agreement with the Jaguars in August of 2021. The agreement would “provide sponsorship rights, benefits and opportunities with respect to the Team in connection with the advertising and promotion of the Sponsor Business.”

The lawsuit states the team “has utterly failed to provide the sponsorship benefits outlined in the Agreement.”

In December of 2021, the Jaguars fired Urban Meyer after multiple complaints were launched against him. This decision, coupled with the team’s losing streak, caused fans to start a movement expressing their anger with the Jaguars.

Thus, the season finale game became known as the “clown game” and fans planned to dress up as clowns for “RoofClaim.com’s Title Sponsor Game.”

RoofClaim.com claims the Jaguars created a toxic environment around its brand and the team is incapable of providing the benefits that were agreed upon.

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Action News Jax reached out and received the following response from a Jaguars spokesperson:

“We are in receipt of the complaint filed by RoofClaim. It is baseless and without merit, and contradictory to the very terms RoofClaim negotiated in its sponsorship agreement earlier this year. We will exhaustively protect our interests in this matter at every turn.”

Read the full lawsuit below:

This is a developing story that will be updated once more information becomes available.

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