DUVAL COUNTY, Fla. — Winn-Dixie is rolling out a program designed to lower prices on 1,500 items permanently.
Executives said customer surveys prompted the store to lower prices on items in produce, dairy, bakery, meat, dry, frozen and home goods.
“Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly hardworking families shopping on a budget,” said Ian McLeod, president and CEO of Southeastern Grocers – home of Winn-Dixie. “We are listening to our customers and helping them reduce the cost of their weekly shop by lowering the prices on over 1,500 of our customers’ favorites.”
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Shoppers will see prices drop anywhere, from about 20 to 50 percent.
Winn-Dixie is investing $40 million in a new pricing structure at all of its 518 stores. Shoppers will be able to pinpoint the items via special price tags throughout the store.
WJAX
