An Orange Park business owner and his partner are teaming up to fight illiteracy among children.
Kids may not want to pick up a book for fun. But a comic book? That’s a different story.
With the bright colors and high flying heroes, kids might never notice they’re learning when they turn those pages.
“Physics, science, foreign language, interpersonal communication and relationships – it’s got everything,” said The Rogue Gallery co-owner Andy Morlock. “I have an 8-year-old and a 16-year-old and I know how hard it is to get a phone or tablet out of their hand. So the main thing I want to do is give them a reason to pick something up and turn the pages.”
On Saturday, Morlock’s shop is hosting a Kids Go Rogue event to benefit local schools.
“Every single sale we do for the entire day, 10 percent of those sales will go back to local PTAs for literacy initiatives,” said Morlock.
When the shop’s second location opens on Jacksonville’s Northside in May, he plans to give away $5,000 worth of comic books to encourage kids to read.
“Every single sale we make on the Northside store, a portion of that’s going to go back to local literacy trusts,” said Morlock.
Real-life superheroes don’t always wear capes; sometimes they just give kids a push in the right direction.
Cox Media Group
