JACKSONVILLE, Fla. — The meeting is scheduled for Oct. 7 through 10 and will be at the Hyatt Regency Jacksonville Riverfront.
About 500 members are expected to attend the convention, and Visit Jacksonville estimates the event will bring $1 million to the area.
“The Southeast region is witnessing a lot of activity in the local brewing community and Jacksonville is a perfect city to host a brewing meeting of this scale,” said Tressa Patrias, senior meeting manager for the MBAA. “We are looking forward to providing valuable educational and professional development opportunities for brewers and allied industries during our 2015 conference.”
Katie Mitura, director of marketing and product development for Visit Jacksonville said, “Jacksonville is home to some of the best craft breweries in the state of Florida, and we see that as a big draw for both leisure and business travelers from all over the world.”
The organization is partnering with local craft brewing industries to create a "Jax Ale Trail," which will be a self-guided tour of Jacksonville's breweries, said the event's news release.
“I just thought it would be a great way to showcase the city,” said Luch Scremin, owner and brewmaster at the Engine 15 Brewing Company. “We have all of these home-grown craft breweries here now and since MBAA is more about the chemistry and science of brewing, all of us in the business can glean a lot of useful information that we can take back to our own processes.”
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