Turning lemons into lemonade: Rethreaded launches products inspired by human trafficking survivors

Jacksonville, Fla. — Rethreaded, a Jacksonville nonprofit providing survivors of human trafficking a second chance at life through employment, is launching a brand-new product line.

Rethreaded Founder and CEO Kristin Keen says the products are inspired by the colors of spring, and the concept of turning lemons into lemonade in our own life.

Keen, who began forming relationships with women on the street and in prisons, realized that the greatest need was for a safe, supportive work environment where the women could earn money while learning a skill and experiencing continued healing through community.

“As Rethreaded and the world start to move forward from a very challenging time we hope that this new line inspires hope and new beginnings”, Keen said in a statement.

“The Lemonade collection represents joyful optimism in the face of adversity,” says Rethreaded’s Production Manager, Hallie Dufresne.

“It’s lemonade from lemons...it’s winter transitioning into spring, it’s new products created from upcycled leather waste and it’s a survivor’s fresh start.”

The Lemonade line will release nationwide on Friday, March 26, but Jacksonville locals can be the first to purchase the new line on Thursday, March 25.

Rethreaded will be holding a VIP launch event at their new building campus on March 25 from 6-8 pm.

Guests can enjoy a VIP shopping experience, lemonade-themed cocktails, a look behind the veil on how products are created and the chance to hear from the Rethreaded production team who created the new line.

Jacksonville locals can purchase tickets here.




Samantha Mathers

Samantha Mathers, Action News Jax

Samantha Mathers is a content creator and coordinator for Action News Jax.