Visit Jacksonville's new campaign? 'Jax, It's Easier Here'

f you've lived here long enough you know there is a perception that Jacksonville doesn't have a strong national identity.

But our community's marketing organization, Visit Jacksonville, thinks that is about to change. It has debuted a new advertising campaign that highlights our relaxing nature, calling Jacksonville a place where you won't have to deal with long lines and unbearable traffic.

A new TV commercial will be seen in cities like New York and Atlanta promoting, “Jax, It’s Easier Here”.

“We wanted to convey the accessible nature of Jacksonville, while also communicating the diverse experiences that visitors can enjoy in our destination,” said Katie Mitura, Vice President, Marketing and Communications at Visit Jacksonville. “

Jax offers a robust arts and culture scene, top spectator sports and entertainment events, and outdoor experiences that really set us apart.

Our new campaign seeks to capitalize on these unique destination elements, while reinforcing the city’s easygoing nature. It really is time for visitors to come see it all for themselves!” See the commercial and leave a comment, or share with your friends and family who live outside of the area.

Jax, It's Easier Here

Jacksonville has a new identity as part of a national advertising campaign by Visit Jacksonville. It positions Jacksonville as a place where you don't have to deal with unbearable traffic, long lines, and overcrowded beaches.

Posted by News 104.5 WOKV on Thursday, February 8, 2018
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