First Alert Traffic

First Alert Traffic: Parking upgrade for Lexus drivers at THE PLAYERS

PONTE VEDRA BEACH, Fla. — Lexus drivers attending THE PLAYERS can elevate their experience with complimentary access to the Lexus Loyalty Lot within the Preferred Parking area.


  • General parking entrance: Enter through the general parking lot entrance off CR 210 with your Preferred Parking pass.
  • Present your pass: Show your Preferred Parking pass to the attendant for verification, and head to the exclusive Lexus Loyalty Lot within Preferred Parking.
  • First come, first served: Secure your spot early, as the 100 spaces are available on a first-come, first-served basis each day.

Read: First Alert Traffic: Golf cart, bike parking at THE PLAYERS Championship

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