Jacksonville Jaguars unveil new logo to celebrate 25th season

JACKSONVILLE, Fla. — The Jacksonville Jaguars kicked off a yearlong celebration of the team’s 25th season with the debut of a new logo to be featured exclusively throughout the 2019 season.

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Jaguars owner Shad Khan unveiled the logo at the team’s annual State of the Franchise presentation on Thursday at TIAA Bank Field.

Fans will begin to see the logo throughout Northeast Florida this week as the team launches a comprehensive, yearlong celebration of this milestone. The new mark will also appear on one-of-a-kind 25th season merchandise, the playing surface of TIAA Bank Field, stadium signage and across the Jaguars’ digital network.


The logo integrates four distinct elements designed to celebrate the team and its relationship with the Jacksonville community -- the shield, the number 25, the Jacksonville skyline and the color teal.

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